Smartphone technology can be exploited to identify "decision slots", the most appropriate moments in which we know the user will be more receptive to a digital interaction, and therefore influence his or her behaviour in some way, for example, and impulse purchase.
In addition to smart data processing, context is key, understood as a combination of parameters that define aspects such as the user location, their preferences and interests, and even his or her predisposition at any time to make use of a mobile app.
Smart Hub is not only an application. Smart Hub is a package of integrated services:
Front end (all sorts of devices)
Business Rules Management Server
Beacons Connector / WiFi and Smart Buildings
Big Data Repository, profiling and visual analysis
Use Cases - Airport
“The personalised knowledge of a passenger’s habits, preferences and flight information allows for an increase of transactions in the airport’s commercial area and a more effective time management”
The need to provide a customised interaction between the digital user and available information of the customer to achieve the connection of the different digital channels of the same entity.
- Value-add Services for frequent travelers.
- Real-time integration with the Airport Back-end Systems. Real-time notifications to all passengers in case of changes or updates to the flight status.
- Passengers receive information in real-time to better plan the time they spend in the commercial areas of the airport.
- Real-time collection of information from millions of passengers to analyse their habits.